Visitors Spend Record $75 Million in Rockingham County Last Year

Visit North Carolina announced today that domestic visitors to and within Rockingham County spent a record $75.28 million in 2018, an increase of 5.13% from 2017.  In addition, every single county in North Carolina experienced increases in visitor spending, setting a new state record of $25.3 billion.

“The 2018 numbers from the state reflect how viable the tourism industry is in our state and our local community.  Travel and tourism creates jobs and increases our tax base,” said Robin Yount, tourism manager for the Rockingham County Center for Economic Development, Small Business & Tourism.  “Visitor spending in Rockingham County continues to increase thanks to so many partners across our community who work together to promote the county’s assets such as recreation, downtowns, festivals/events, and special event venues.”

Tourism impact highlights for Rockingham County in 2018:

  • The travel and tourism industry directly employs 580 people in Rockingham County.
  • Total payroll generated by the tourism industry in Rockingham County was $13.23 million.
  • State tax revenue generated in Rockingham County totaled $3.96 million through state sales and excise taxes, and taxes on personal and corporate income. About $1.83 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

In his announcement today, Gov. Roy Cooper announced that the record $25.3 billion in visitor spending in North Carolina was a 5.6% increase from 2017. 

“North Carolina’s tourism industry set a new record last year in visitor spending despite the effects of the storms,” said Governor Cooper. “This is a testament to the lasting beauty of our state and the determination of our people.”

Noting that North Carolina ranks sixth in the nation for overnight visitation, Visit NC Executive Director Wit Tuttell said the spending growth in all 100 counties confirmed the appeal of the state’s destinations. “There’s a lot of competition for travelers’ time and money,” Tuttell said. “But people come to North Carolina when they know about the state’s natural beauty, our residents’ welcoming spirit, and the irresistible mix of tradition and innovation.”

The visitor spending study commissioned by Visit North Carolina is conducted by the U.S. Travel Association. The study uses sales and tax revenue data, employment figures and other industry and economic data to determine the overall impact of visitor spending in North Carolina.  A table showing results for all 100 counties can found here:

Click HERE to explore Rockingham County’s tourism attractions.